YOU ARE ALSO A COMPETITOR, YOU NEED TO STAY AHEAD AND MAKE SMARTER BUSINESS MOVES.
- THEIR TARGET MARKET: Understand who they are serving first time buyers, luxury clients, commercial investors and so on. So you can spot gaps or refine your focus.
- PRICING STRATEGIES: Know how they price their listings, commission rates and service packages. This helps you stay competitive or offer better value.
- MARKETING CHANNELS: Watch where and how they promote properties- social media, email campaigns, SEO, paid ads to improve or differentiate your marketing game.
- UNIQUE SELLING POINTS (USPs): What makes them stand out? Is it tech tools, exclusive listings, or a strong local presence? knowing this helps you sharpen your own edge.
- CUSTOMER REVIEWS AND REPUTATION: Online feedback reveals what clients love or hate about them giving you insight into what to improve or avoid.
- Team and Resources: The size , experience and skillset of their team, can influence how they operate. Are they boutique or full service?
- Property types and Niches: Are they focused on rentals, sales, condos, commercial or luxury homes? Understanding this helps you specialize or diversify effectively.
- Geographic focus: Know where they dominate neighborhoods, cities, regions so you can choose to compete directly or find less crowded areas.
- Tech Stack and Tools: Many top players use CRM systems, virtual tours. AI-based property suggestions or mobile apps. Stay updated to stay competitive.
- Growth Strategy: Are they expanding, franchising or collaborating with developers? Their growth patterns hint at where the market is heading.
